Privacy Policy — Nature Faithfuls Limited

Last updated: 23 January 2026

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Nature Faithfuls Limited (“Nature Faithfuls”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, purchase products, contact us, subscribe to marketing communications, or otherwise interact with us.

This policy is intended to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1) Who we are (Data Controller)

Nature Faithfuls Limited is the data controller for the personal data we process (meaning we decide how and why your data is used).

Contact details

Business name: Nature Faithfuls Limited

Company number: 07678701

Registered office: 41 William Foster Lane, Welling, Kent DA16 3AT

Email: team@naturefaithfuls.com

If you have any questions about this Privacy Policy or want to exercise your rights, contact us using the details above.

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2) Personal data we collect

Depending on how you use our website and services, we may collect:

A. Identity and Contact Data

Name

Email address

Telephone/WhatsApp number (if provided)

Billing and delivery address

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B. Transaction and Payment Data

Products purchased, order history, delivery details

Payment status, transaction references, refunds/chargebacks

Payment method used (e.g., Apple Pay, Google Pay, card, PayPal, PayPal Pay Later)

Important: We do not store your full payment card details. Payments are processed securely by our payment providers (see Section 7).

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C. Account Data (if you create an account)

Login details and account preferences (where applicable)

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D. Communications Data

Messages you send us (contact forms, email, WhatsApp, social media)

Customer service records, returns queries, and feedback/testimonials you choose to provide

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E. Technical and Usage Data

IP address, browser type, device information, and time zone settings

How you use our site (pages visited, clicks, time spent, referring pages)

Cookie identifiers and similar tracking data

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F. Marketing and Preferences

Newsletter subscription status

Marketing consent/opt-out history and communication preferences

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3) How we collect your data

We collect personal data when you:

Place an order or attempt to purchase from our store

Create an account or log in (where offered)

Subscribe to our mailing list/newsletter

Contact us through forms, email, WhatsApp, or social media

Browse our website (via cookies and similar technologies)

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4) How we use your data (purposes and lawful bases)

Under UK GDPR, we must have a lawful basis for processing. We use your personal data for the purposes below:

A. To process and deliver orders

Confirm orders, dispatch products, provide delivery updates, handle returns and customer queries
Lawful basis: Contract (necessary to perform our contract with you)

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B. Payments, refunds, chargebacks, and fraud prevention

Take payment, process refunds, manage disputes/chargebacks, and help prevent fraud
Lawful basis: Contract; Legitimate interests (fraud prevention and protecting our business); Legal obligation (record-keeping/compliance where applicable)

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C. Customer support and relationship management

Respond to enquiries, resolve complaints, and provide support
Lawful basis: Contract (where related to an order); Legitimate interests (providing effective customer service)

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D. Website operations, security, and improvement

Maintain website functionality, troubleshoot issues, improve performance and user experience
Lawful basis: Legitimate interests; Consent where required for non-essential cookies

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E. Marketing communications (where you opt in)

Send newsletters, promotions, and product updates
Lawful basis: Consent (you can withdraw consent at any time)

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F. Legal and accounting

Maintain records, comply with legal obligations (e.g., tax/accounting)
Lawful basis: Legal obligation; Legitimate interests (business administration)

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5) Marketing preferences

If you opt in to marketing, we may send you newsletters and offers using Wix Email Marketing. You can unsubscribe at any time by:

Clicking the unsubscribe link in our emails, or

Contacting us at team@naturefaithfuls.com

We do not sell your personal data to third parties for their marketing.

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6) Cookies and similar technologies

We use cookies and similar technologies to:

Ensure the website functions properly

Remember preferences (e.g., shopping cart/session settings)

Understand website usage and improve performance

Support marketing features (only where enabled and permitted)

We may use Wix cookies and similar technologies for website performance, analytics, and (where enabled) marketing. You can manage cookie preferences via our cookie banner/settings (where available) and through your browser settings. Non-essential cookies should only be used with your consent.

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7) Who we share your data with

We share your personal data only where necessary to operate our business, fulfil orders, and deliver services to you. This may include:

A. Website platform and hosting

Wix (website hosting, ecommerce functionality, checkout processes, and related services)

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B. Payment processing

Wix Payments (to process card payments and certain wallet payments)

Apple Pay and Google Pay (where selected at checkout; typically processed through the underlying payment processor)

PayPal, including PayPal Pay Later (where selected at checkout)

Important note about PayPal / PayPal Pay Later:
If you choose PayPal or PayPal Pay Later, your personal data will also be processed by PayPal as an independent provider under their own privacy terms. PayPal Pay Later may involve eligibility checks and credit-related processing governed by PayPal’s arrangements.

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C. Email and marketing

Wix Email Marketing (to send communications you have opted in to, and to manage subscription preferences)

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D. Delivery and fulfilment

Courier/delivery partners (shared only as needed to deliver your order)

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E. Professional advisers and compliance

Professional advisers (e.g., accountants, legal advisers, insurers)

Regulators, law enforcement, or courts where required by law or to protect our legal rights

We require service providers to protect your data and use it only for providing services to us, unless they act as an independent controller (which may apply to certain payment providers).

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8) International data transfers

Some of our service providers may process personal data outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place in line with UK GDPR (for example, adequacy regulations or approved contractual protections).

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9) How long we keep your data

We keep personal data only for as long as necessary for the purposes in this policy, including legal and accounting requirements. Typical retention periods include:

Order, payment, and accounting records: usually retained for up to 6 years (or longer if required by law)

Customer service records: retained as needed to resolve issues and maintain appropriate records

Marketing records: retained until you unsubscribe or ask us to delete your details (subject to lawful record-keeping)

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10) How we protect your data

We use appropriate technical and organisational measures to protect personal data, including:

Secure systems and access controls

Limiting access to personal data to authorised persons

Using reputable service providers

Procedures to detect, report, and address suspected personal data breaches

No system is completely secure, but we take reasonable steps to protect your information.

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11) Your rights under UK GDPR

You have rights in relation to your personal data, including:

Access (request a copy of your data)

Rectification (correct inaccurate or incomplete data)

Erasure (request deletion in certain circumstances)

Restriction (limit how we use your data in certain circumstances)

Data portability (receive certain data in a structured, commonly used format)

Objection (including objection to direct marketing)

Withdraw consent at any time where processing is based on consent

To exercise your rights, contact us at team@naturefaithfuls.com
We may need to verify your identity before responding.

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12) Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office (ICO).

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13) Children’s privacy

Our website and products are not intended for children, and we do not knowingly collect personal data from children.

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14) Third-party links

Our website may contain links to third-party websites or social platforms. We are not responsible for their privacy practices. Please review their privacy policies before providing personal data.

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15) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the updated “Last updated” date.